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July 2019

Bulk SMS | SMS | Marketing | Bulk SMS Marketing | SMS-delivery

Why Bulk SMS Marketing should be your #1 Marketing Priority in 2019

Why Bulk SMS Marketing should be your #1 Marketing Priority in 2019 762 500 Hexal SMS

SMS is an effective marketing tool for businesses. Bulk SMS marketing is the hottest movement of SMS marketing. It reaches the customer on their mobile phone, SMS is personal. The message is literally delivered directly into their hand. Bulk SMS is gaining lots of liking in the E-commerce sector. With bulk SMS marketing, your business can reach the customers as soon as the message is sent and there are no Ad copies.

Bulk SMS is more affordable than other conventional advertising channels. Bulk SMS is a cost-effective method of conveying a business’ message to customers. If you can’t afford the cost of direct mailing, then you should consider opting for bulk SMS services. It is cheaper and more effective.


Communication is easier with SMS, it is a constant source of communicating with customers in any type of business in 2019. Bulk SMS can be used to keep in touch with current customers and acquire new customers. Using two-way SMS communication, a business can receive replies to the bulk SMS messages sent.

Some Advantages of Bulk SMS Marketing:

  •         Bulk SMS can be used as a target form of marketing.
  •         The success rate of SMS marketing is high.
  •         SMS can make a business’ marketing campaign more effective.
  •         Your message can be efficiently delivered to the required group.
  •         An SMS can reach a customer wherever they are.
  •         SMS is cheaper than a phone call.
  •         SMS can be stored for use at a later stage.
  •         Your message gets across in 160 characters or less.
  •         SMS can be scheduled to go out at a certain date and time.

Also read: 6 Ways Food Stores And Restaurants Can Maximize SMS For Business Growth

Based on the studies made over time, here are some key facts researches:

  •         SMS has a 98% open rate.
  •         Reliable delivery to over 800 networks in more than 200 countries.
  •         20-30% of customers open their messages.
  •         6 billion individuals use mobile phones.
  •         47%of beneficiaries who click on SMS-link make a buy.
  •         90% of individuals read SMS within 3 seconds
  •         32% of beneficiaries react to offers while 31% react to survey invitations.

Bulk SMS | SMS | Marketing | Bulk SMS Marketing | SMS-delivery

SMS can be the most powerful marketing tool if applied proficiently and this is why bulk SMS should be a priority for your business in 2019.

There are both advantages and disadvantages of bulk SMS marketing. Overall, the pros outweigh the cons. The disadvantages of SMS messaging have a lot to do with not following the rules guiding the use of bulk SMS than the medium itself.

Customers will most likely not engage with your communication if you don’t go by these simple rules. Some of which are:

  1.   Be Concise and Keep It Short: Long texts can distract recipients. SMS messages should be straight to the point. Customers are probable to appreciate a clear and concise message more.
  2.   Include an Opt-in/ Opt-out: Customers should be allowed to choose if they want to continue receiving messages from you or not. Sending SMS to an uninterested customer will most likely frustrate the recipient. Giving them an option means you would be reaching a more interested audience.
  3.   Clear CTAs (Call-to-Action): Make your intentions clear enough. Ensure you direct people to another link, your website or social media handles. This allows them to get involved in your business campaign marketing.
  4.   Find The Right Frequency: Find the ideal balance. Sending SMS messages too often disturbs the personal nature of a customer’s phone. Don’t violate a customer’s personal space with too much content or too many updates, it results in immediate alienation.

Getting SMS messaging right is key. Done correctly, it is a proven marketing channel that can boost your business and give you an edge. Join bulk SMS today!

Knowing the usefulness of bulk SMS marketing is not sufficient, you need to choose a dependable bulk SMS provider who can offer you the best delivery in terms of charges and quickness.


Food Restaurant Bulk SMS

6 Ways Food Stores And Restaurants Can Maximize SMS For Business Growth

6 Ways Food Stores And Restaurants Can Maximize SMS For Business Growth 1280 720 Hexal SMS

Growing your food store business with SMS Marketing is a potent and economical way to reach new customers all while enhancing the experience of your current customers. SMS Marketing promotes sales and transformation when it comes to open and reply rates. The world is fast moving towards a mobile-first mindset and food stores and restaurants can also maximize these benefits to efficiently stay connected with their customers. In return, growing their business. Approximately, 99% of the world has a mobile device.

SMS Marketing is one of the best ways to promote your store shop or website growth as a restaurant owner. SMS Marketing helps to increase customers’ response, promote sales and also helps to grow your restaurant business into a reputable and respected brand. Businesses are turning to SMS Marketing to strengthen their campaigns, following this trend will help grow your restaurant business.

Sign up to start sending Bulk SMS at a reasonably low price here. 

So, let’s walk through some of the ways you as a food store owner can maximize SMS Marketing to grow your business;

1.  Advertisements

Think about the last time you received an SMS notification, how long did it take you to look at what popped up on your phone screen? Most likely within minutes. Same applies to the customers you want to reach out to. With SMS marketing you can guarantee your message will be read, so let your customers know when there’s a sale on, how it operates, the timeline, the benefits and most importantly how much money they can save when there is a new deal. This helps your customers keep track of the sales, discounts and promotions your food store and restaurant is offering. Check out an SMS example; “Hey, Diane here’s a special 15% discount on our local Jollof rice combo just for YOU throughout the month of July. Use  JULYBITE code when you order on”.

 2.  Purchase and distribution updates

 Keeping tabs on when your customers’ order is to be delivered and getting them aware of the delivery is quite important. Appreciating them after purchasing your products makes them feel special. This way, SMS Marketing helps build trust and loyalty. See an SMS example; “Hi Temi, you placed an order on our website for 20 plates of our garnished potatoes. Please note your order will be delivered in 30 minutes. We hope you enjoy your meal”. 

3.  Targeted communication

As a food business owner, you can tailor a promotional SMS campaign to specific customers. SMS Marketing is far more refined, elaborate and friendly. Customer purchase history can be used to establish customer profiles, making it easier to reach your targeted customers through SMS Marketing. Check out an SMS example ; “Jollof rice and grilled chicken are available for you. Just the way you like it (Yummy and Peppered)! Visit us Sky Lounge today. 

SMS Food Restaurant Jollof Rice

4.  Store visits

Through SMS Marketing, customers can visit your store. An SMS can make this happen for you. Let them know of the irresistible offers up for grasp when they visit. Here is an SMS example: “Get 20% discount on every item you purchase at each of our outlets, offers open from 25th August- 2nd September 2019”

5.  New stock and products information

 If you have new products for sale, keep your customers updated via SMS. Check out an SMS example; “Hi Kate, we now have freshly baked chocolate cakes at The Cakes Place. Place your order today on our Instagram page @thecakeplace”.

6.  Feedback

It’s good for a business to know how far it has come and how well they have been able to meet its customers need over time. You can send your customer an SMS after purchase and see what they think of the services rendered. Check out an SMS example; “Hi Temi, your garnished potatoes have been delivered to your office address. Are you pleased with your order? Feel free to let us know how we can improve our services via 08123456789

SMS Marketing is a fantastic marketing tool. So if you are a food store or restaurant owner or you have any kind of business,  SMS Marketing is just for you! There are enormous benefits attached and your customers will value it. It is fast, personalized and suitable for any food store business.

Sign up to start sending Bulk SMS at a reasonably low price here.

 If you’d like to know more about how SMS Marketing can help grow your business, then get in touch with us at