4 Ways Bulk SMS Marketing Can Be Used In Fashion Business

Bulk SMS and Fashion Industry

4 Ways Bulk SMS Marketing Can Be Used In Fashion Business

4 Ways Bulk SMS Marketing Can Be Used In Fashion Business 1280 853 Hexal SMS

The fashion industry world over is known to be home to new daily trends and having an effective marketing strategy can be very difficult and pricey. but having an effective SMS  campaign can help boost sales immensely.

Customers become aware of alternate fashion brands by researching online, and technology in marketing means that many brands are also aware of this. To enhance the retail experience, you’ll need to reach customers at every level, so an SMS marketing campaign is an ideal part of this solution.

You want to save time and money so you can get back to what you do best, running your fashion business? Then get started with us by registering an account here 

SMS is a mobile marketing service intended at reaching a target on their mobile devices through text messages. Customers and businesses are increasingly dependent on SMS as well as their expectations about what this strategy can deliver.

Bulk SMS and Fashion Industry 2

As a fashion business owner, you can use SMS for communication, promotional and marketing purposes. You can send new  Here are some important steps on how to integrate SMS into your fashion business:

1. Mobile-friendly Theme

Ensure all your SMS services can be viewed on mobile devices. You need to make sure that menus and content display well for users and that cannot be achieved unless you have a mobile-friendly theme. This means optimizing your web pages for tablets and smaller screen sizes. You can also invest in a quality theme compatible with all mobile phones, this allows the user to read contents on the SMS easily. Make sure your SMS is friendly and concise. Always send vital information through SMS to avoid miscommunication. 

2. Target Audience

The most active SMS services are those targeted to the right audience. It is important to differentiate between the interested and uninterested audiences. In your fashion business, you can develop ideal client profiles (ICPs) and target buyer personas to know the categories of customers to target with different SMS campaigns with specific deals tailored for each

SMS can be tailored to reach your ICPs and Buyer Personas when you know them, this way you can know the right platform to channel your SMS campaign. In return, you save money, time and energy.

3. SMS Marketing

According to research, 58% of smartphone users check their phones at least every hour. Phones get smarter, but SMS, a technology from the ‘90s, is still one of the most effective ways to reach the mobile audience. SMS marketing is an affordable mobile marketing strategy that fashion businesses can use to promote their services. People respond to the urgency of a text more. It is quick, easy to implement and has a broad reach.

Also read: 6 Ways Food Stores And Restaurants Can Maximize SMS For Business Growth

4. Clear Call-to-Action

Having clear CTAs makes it easier for customers to get involved with your fashion brand, this helps the viewer make the next rational step in a way that feels natural and also helps you give them more detailed information on the latest trends, deals, styles in your fashion business. It is important that fashion business owners create CTAs that don’t require too many steps to be completed, the customer will tire easily and information might not get communicated.

You want to save time and money so you can get back to what you do best, running your fashion business? Then get started with us by registering an account here